This week we we’re given the task to come up with a concept for a magazine show for the film festival along with ideas for a PR stunt to spark attention and gather momentum for East Winds. Throughout my experience in working at the DMLL I was lucky enough to learn a few marketing techniques within event planning and I knew that if we are going to create a PR stunt it needs to be coherent with the way in which we sell the festival. My first initial idea for the PR stunt was taken from the Sony bouncy balls advert. I was thinking about it from a production stance as if we had many cameras from many angles we could make it seem as if the volume of bouncy balls is more than in reality…
I thought it would be great to have some purple bouncy balls from Coventry Cathedral down to Square One, where the film festival would be taking place. I knew the branding is very important and if we used the same purple for the bouncy balls as we did for the purple font on the logo our audience is more likely to associate the two colours together. The second idea I came up with Rose Gorgieva, we were carefully thinking about the branding of the festival and the concept of ink, if we were going to continue using the ink splatter throughout the festival branding then perhaps it would be a good idea to mimic the ink aesthetic with some purple powder paint. We took our inspiration from festivals of colours or cultural celebrations like Diwali.
The magazine show I had little to do with the planning as I wanted to give others a chance to take the lead with planning. I agreed to take part in the production of the magazine show once the concept had been planned and thought out.
The first brief our production group was given was to create an ident for the film festival and a trailer for the film festival. As the ident is the initial logo that the audience will see we knew it had to be bold, have a theme that can run throughout the festival and be memorable. As a group we decided to think of discourses surrounding East Asia that we could adopt to use for the marketing of the ident. We knew the colour for the East Winds was going to be this rich purple so we played around with different ideas. Initially we thought about Thai tattoo styles, Chinese calligraphy and the final idea we took from Chinese ink paintings. We liked the simplicity of droplets of ink that could perhaps swirl across the screen and leave behind the East Winds logo which would then have a moving wing. Although as a team it was very easy to come up with the ideas, executing them would prove to be more difficult. Although I have had lots of previous experience in post production I lacked the skills to create the ident. Luckily two members of our team were able to create the ident on time for the deadline and as a group we were so happy with the result. Because I was more skilled in using Premier Pro, I worked on the film festival trailer. I had also been requested by the Communications manager to edit together the first draft of a video version of the press release. Although the video press release was never actually released I was happy with how my team was working together, full of encouragement for one another and offering skills exchange so we could all learn a bit more of what we needed. This weeks brief made me aware of how little I knew about Adobe After effects and it’s requirement in the production industry. I now know this is a skill I will really need to work on if I’m going to be flexible and efficient in a production role.
Some of the Idents that were made…
As I have been part of the media department at Coventry University for a substantial amount of time now, I was already aware of the East Winds Film Festival and it’s origins from the East Asian Film Society. Over past years, I had attended the film festival twice and even written some reviews of films of the festival. When it was announced that the East Winds Film Festival was going to be embedded into our module, Transcultural Distribution, I was excited that as a course we have been given the opportunity to gain some experience in event planning and production which is the field I have worked in previously. As a cohort we are very lucky to partake in an outward facing event that promotes engagement from the local community but also transcends internationally with involvement and engagement from film companies and members of industry from East Asia.
Throughout my work on my undergraduate degree I managed to gain skills and experience in Videography and these skills took me to Costa Rica to work alongside one of the leading news outlets of San Jose. I also had been working for the Disruptive Media Learning Lab for over a year specialising in sound and video production of events and promotional material. Having learnt how to navigate a camera and work the set up of all technical and sound equipment it seemed natural for me to go for the role of production manager as I believed my previous experience would be very beneficial to the production team as a whole. I’m experienced with working under pressure, working to deadlines and all pre and post production techniques. As there was an overwhelming amount of people applying to work within production we were split into two teams and to my delight I was appointed production manager of team one.